Building Performance Acquisition for Premium Automotive Protection
A paid-social and WhatsApp funnel designed to turn vehicle-protection motives into trackable, qualified enquiries.
Evidence status: Scope and contribution are documented from the supplied portfolio material. No numerical performance result was provided, so this case uses qualitative business outcomes only.
Problem
The business needed a repeatable lead channel rather than isolated campaign launches, with a message that explained protection and retained vehicle value.
Solution
- Built acquisition across Meta Ads, Instagram, Facebook and WhatsApp conversion.
- Segmented audiences by purchase motivation and tested audience hypotheses.
- Tested creative concepts and used retargeting for considered demand.
- Connected campaign activity with CRM, sales tracking and lead-quality analysis.
Results
- Systematic paid-social funnel
- Protection-led messaging
- Lead-quality measurement
Key insight
The strongest proposition was preserving the vehicle’s condition and value, rather than appearance alone.