Astana Motors: Linking Paid Media to Live Vehicle Inventory
An inventory-synchronized automotive funnel measured against qualified enquiries, completed test drives and vehicle sales.
Evidence status: Modeled scenario; figures are approximate and not audited client results.
Problem
Advertising unavailable vehicles could still show a low CPL while creating poor enquiries and unnecessary dealer workload.
Solution
- Synchronized ads and landing pages with current inventory, price and vehicle specification.
- Structured campaigns by brand, model and decision stage.
- Returned completed test drives and sales from dealer CRM to analytics.
- Separated vehicle sales from service-booking funnels because their economics and objectives differ.
Results
- 5,400 modeled qualified enquiries
- 850 modeled test drives
- KZT 141K modeled cost per sale
Key insight
CRM feedback separates the quality of acquired demand from the effectiveness of the dealer sales process.