BCC Leasing: Optimizing B2B Acquisition to Funded Deals
A CRM-connected B2B finance funnel that tied advertising to qualification, approval and completed leasing disbursement.
Evidence status: Modeled scenario; figures are approximate and not audited client results.
Problem
A leasing application was only the start of a long funnel. Prospects still had to meet requirements, pass checks and receive approval.
Solution
- Structured search around specific leased assets and the customer's business need.
- Collected enough form data for initial qualification without creating unnecessary friction.
- Used retargeting and finance-calculation content for prospects not yet ready to apply.
- Returned approval and funding statuses from CRM to acquisition analytics.
Results
- 410 modeled qualified applications
- 88 modeled approvals
- KZT 235K modeled cost per funded deal
Key insight
Cost per funded customer is commercially useful; cost per submitted form is not sufficient.