Building brand identities for digital and physical touchpoints
A portfolio of monograms, symbols, wordmarks and combination marks designed for use across advertising, interfaces and physical media.
Problem
A logo without an application system does not create consistent recognition across the places where customers encounter a brand.
Solution
- Explored forms appropriate to category and competitive context
- Designed for legibility across digital and physical formats
- Treated the work as an identity system rather than a decorative mark
Results
- Four visual collections
- Multiple industry categories
- No unsupported awareness uplift claimed