Generating Local Demand for a Restaurant
A compact restaurant acquisition approach using local offers, visual creative and visit-oriented performance measurement.
Evidence status: The project is included in the supplied professional portfolio. Available material documents the strategic angle but does not include verified numerical results.
Problem
Reach and impressions did not establish whether local advertising created reservations, visits or repeat customers.
Solution
- Built locally relevant offers and visual creative.
- Used Meta and Instagram targeting around the restaurant’s geography.
- Prioritized reservations and visits as downstream actions.
- Included repeat attendance as the preferred lifecycle measure.
Results
- Local offer structure
- Reservation and visit focus
- Repeat-visit measurement model
Key insight
No reservation or footfall results were supplied, so this remains a compact portfolio case.