Structuring education campaigns around 432 program-level leads
Separated C#, Python and other programs to compare demand and control cost per lead by offer.
Problem
A single blended CPL hid meaningful differences between programs, price points and the likelihood that an applicant would become a paying student.
Solution
- Split campaigns by program
- Tested audiences and messages within each offer
- Used CPL as an acquisition signal while keeping enrolment economics as the next decision layer
Results
- 432 leads
- $1,033.45 spend
- $2.39 per lead