Reading 24.2K conversions across a long Google Ads horizon
Combined impressions, conversions, cost and value to expose scale, seasonality and periods where spend grew faster than return.
Problem
A large account needed a long-term view that could separate seasonal movement from a single promotion or short optimization cycle.
Solution
- Reviewed cost and value on one timeline
- Used trend changes to trigger category-level diagnosis
- Avoided attributing the full historical result to one intervention
Results
- 24.2K conversions
- €319K cost
- 8.45M impressions · 3.93M platform value