Managing six-figure Google Ads spend against conversion value
Reduced the decision model to cost, conversion volume, transmitted value and value-to-cost at scale.
Problem
At a six-figure media budget, minimizing CPC was less important than understanding whether conversion value continued to support scale.
Solution
- Managed the account around conversion value and cost
- Tracked volume and efficiency together
- Kept platform value distinct from verified accounting revenue
Results
- 19.3K conversions
- $416K cost
- 2.59M conversion value · 6.22× value/cost