Customer Acquisition for a Specialized Beauty Service
A simple local funnel connecting before-and-after creative with enquiry, booking and completed appointments.
Evidence status: The project is included in the supplied professional portfolio. Available material documents the strategic angle but does not include verified numerical results.
Problem
The studio needed to translate a highly visual service into qualified local demand and completed appointments.
Solution
- Used before-and-after creative to demonstrate the service outcome.
- Built service-specific offers for local audiences.
- Added remarketing for interested prospects who did not book.
- Separated lead quality, booking conversion and completed appointments.
Results
- Visual proof-led creative
- Local booking acquisition
- Appointment-stage measurement
Key insight
The supplied source contains no verified appointment metrics, so the page avoids numerical claims.