Generating 17.4K product-page visits with controlled traffic cost
Used creative-level CTR and CPC differences to manage a large product-demand campaign while keeping downstream measurement explicit.
Problem
The business needed a scalable stream of product visitors, but a low click price alone could not prove purchase intent or revenue impact.
Solution
- Compared ads by CTR, link cost and frequency
- Used creative-level evidence to reallocate spend
- Required landing-page analytics and campaign tagging for post-click diagnosis
Results
- 17,413 link clicks
- 1.23M impressions
- $3,334.13 spend · ≈$0.19 per click