Mycar.kz: Optimizing Media to Completed Vehicle Sales
A CRM-connected automotive funnel that moved campaign optimization from raw leads to qualified enquiries, showroom visits and completed sales.
Evidence status: Modeled scenario; figures are approximate and not audited client results.
Problem
Low CPL hid enquiries with the wrong budget, model preference or purchase timing. Advertising needed to connect with qualification, dealer visits and sales.
Solution
- Structured search by make, model, price range, intent and stage of vehicle selection.
- Sent traffic only to vehicle pages with current availability.
- Built model-specific retargeting journeys for high-intent visitors.
- Returned CRM qualification, dealer visit and sale outcomes to analytics for downstream optimization.
Results
- 4,200 modeled qualified enquiries
- 620 modeled showroom visits
- KZT 130K modeled acquisition cost per buyer
Key insight
CPL is an intermediate signal; cost per completed sale is the commercial measure.