International Lead Generation for North Cyprus Real Estate
A multi-channel property acquisition system for high-ticket international demand and a long buyer decision cycle.
Evidence status: Scope and contribution are documented from the supplied portfolio material. No numerical performance result was provided, so this case uses qualitative business outcomes only.
Problem
North Cyprus property buyers came from international markets, compared high-value assets over a long cycle and required communication matched to motivation and decision stage.
Solution
- Combined Google Ads, Meta and Instagram across property-specific campaigns.
- Built keyword architecture, audience segmentation and creative tests by buyer motivation.
- Aligned landing pages with the advertised property and stage of the buyer journey.
- Reported acquisition through Google Data Studio and optimized for qualified international leads.
Results
- International demand generation
- Property-specific campaign structure
- Journey and motivation-based optimization
Key insight
The project demonstrates acquisition for a high-ticket product with international audiences and a long consideration cycle.