Finding CTR opportunity inside 34.1 million search impressions
Segmented a large organic footprint by intent, page type and click-through opportunity rather than treating visibility as one average.
Problem
At enterprise search scale, even a small CTR shift on commercially important pages can materially change inbound opportunity.
Solution
- Separated brand and non-brand demand
- Prioritized commercial pages with high frequency and weak CTR
- Compared like-for-like query and page sets
Results
- 331K organic clicks
- 34.1M impressions
- 1% CTR · average position 11.7