Building an organic channel that generated 52K search visits
Used Search Console demand, CTR and position data to identify pages and queries with the clearest optimization opportunity.
Problem
The site needed predictable inbound demand and lower dependence on paid acquisition, but average rankings alone did not show where action would matter.
Solution
- Prioritized high-impression pages with weak CTR
- Identified queries close to first-page positions
- Separated brand and non-brand demand for the next measurement layer
Results
- 52K organic clicks
- 2.39M impressions
- 2.2% CTR · average position 17.3