Building Repeat-Purchase Performance for a Beauty Service
A local beauty acquisition framework designed around booking, completed visits and repeat service usage.
Evidence status: The project is included in the supplied professional portfolio. Available material documents the strategic angle but does not include verified numerical results.
Problem
First-enquiry cost alone could not show whether a prospect booked, attended or returned for another service.
Solution
- Mapped advertising, booking, visit and repeat visit as separate stages.
- Structured offer and creative testing for local beauty demand.
- Used geographic targeting and retargeting to improve relevance.
- Kept performance measurement tied to completed and repeat services.
Results
- Booking-focused funnel
- Local creative testing
- Repeat-service measurement
Key insight
No factual performance figures were supplied, so the case presents the measurement model without modeled results.