Finding a video creative that produced 113 leads at $7.36
Compared video concepts on the same account level to identify creative differences large enough to change budget allocation.
Problem
In a lead funnel, creative choice can move CPL more than small bid adjustments, but only if variants are compared on the same event.
Solution
- Tested Vid1–Vid4 and message variants
- Compared CPL, reach and frequency on one level
- Required creative-level lead quality tracking for the sales handoff
Results
- 113 website leads from Vid3
- $832.12 spend
- 106,647 impressions